<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Mark Bussell SparkPoint Project ]]></title><description><![CDATA[SparkPoint Project]]></description><link>https://www.sparkpointproject.com/markbussellblog</link><generator>RSS for Node</generator><lastBuildDate>Sat, 08 Aug 2026 06:25:11 GMT</lastBuildDate><atom:link href="https://www.markbussell.me/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[The Trap: Why One Great Event Never Changes Behavior]]></title><description><![CDATA[No one should expect behavior to change after a single event.

Yet that’s exactly how many organizations try to drive change.]]></description><link>https://www.markbussell.me/post/the-trap-why-one-great-event-never-changes-behavior</link><guid isPermaLink="false">6a74a509ec949d22e7f23add</guid><pubDate>Thu, 06 Aug 2026 15:39:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6cd52f_b888bbaec9174fe6b146af95769070f4~mv2.jpg/v1/fit/w_1000,h_718,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Mark Bussell</dc:creator></item><item><title><![CDATA[Is sales training failing?  The hidden truth about behavior change.  ]]></title><description><![CDATA[Sales leaders are currently trapped in a cycle of expensive "activity theater." ]]></description><link>https://www.markbussell.me/post/is-sales-training-failing-the-hidden-truth-about-behavior-change</link><guid isPermaLink="false">6a5e682c61674ad8b6e0e644</guid><pubDate>Mon, 20 Jul 2026 18:28:44 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6cd52f_8ec7a4c90b4443f9a73ba416c29fd2e0~mv2.jpg/v1/fit/w_1000,h_628,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Mark Bussell</dc:creator></item><item><title><![CDATA[The role of Enablement in Change  ]]></title><description><![CDATA[Enablement is Behavior Change in a Workshop's Clothing Calling enablement "training" is a fundamental misunderstanding of the job. Training assumes a knowledge gap—that reps simply don't know the information. But on the modern sales floor, we are almost always dealing with a conviction gap. Every time you ask a sales team to adopt a new motion, you are asking them to abandon a familiar, safe, and quota-protecting habit. These habits are the biological defense mechanisms of a professional...]]></description><link>https://www.markbussell.me/post/enablement-and-evolution</link><guid isPermaLink="false">6a5a77de830cbda37bbc7a08</guid><pubDate>Fri, 17 Jul 2026 18:50:43 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6cd52f_190ad72dfa744444bfcb9b1a5436d4f4~mv2.jpg/v1/fit/w_1000,h_804,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Mark Bussell</dc:creator></item><item><title><![CDATA[Maximizing Success: The Critical Importance of Revenue Enablement        ]]></title><description><![CDATA[I see Revenue Enablement as a strategy and a journey of transformation that breathes life into every square inch of an organization. It's...]]></description><link>https://www.markbussell.me/post/maximizing-success-the-critical-importance-of-revenue-enablement</link><guid isPermaLink="false">668dcb56a0a1192326e68f97</guid><pubDate>Tue, 09 Jul 2024 23:59:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_56fa6ab3a31145a2ad376f9fb29c8551~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>mark30453</dc:creator></item><item><title><![CDATA[Can you be, THE BEST Version of yourself?]]></title><description><![CDATA[I have this canvas, behind my desk that you can see if I am on a ZOOM with you from my home office.   I was never really a KOBE BRYANT...]]></description><link>https://www.markbussell.me/post/can-you-be-the-best-version-of-yourself</link><guid isPermaLink="false">605650f68c49810015037681</guid><pubDate>Sat, 20 Mar 2021 20:25:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6cd52f_303aab49ea7a4c918bb0e16b746b7cf5~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Mark Bussell</dc:creator></item><item><title><![CDATA[The Morning Routine. Vote for yourself.   ]]></title><description><![CDATA["A daily ritual is a way of saying, I'm voting for myself.  I'm taking care of myself." -Mariel Hemmingway The morning routine has been a ho]]></description><link>https://www.markbussell.me/post/the-morning-routine</link><guid isPermaLink="false">603302eadc2ba40017240c79</guid><pubDate>Mon, 22 Feb 2021 12:58:44 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6cd52f_d8e22bac0a004d5eb2dcd4129c09fe08~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Mark Bussell</dc:creator></item></channel></rss>