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The SparkPoint Blog
Just sharing the moments, experiences, and stories that have meaning to me and may resonate with you.
--Mark Bussell


The Trap: Why One Great Event Never Changes Behavior
No one should expect behavior to change after a single event.
Yet that’s exactly how many organizations try to drive change.

Mark Bussell
2 days ago1 min read


Is sales training failing? The hidden truth about behavior change.
Sales leaders are currently trapped in a cycle of expensive "activity theater."

Mark Bussell
Jul 203 min read


The role of Enablement in Change
Enablement is Behavior Change in a Workshop's Clothing Calling enablement "training" is a fundamental misunderstanding of the job. Training assumes a knowledge gap—that reps simply don't know the information. But on the modern sales floor, we are almost always dealing with a conviction gap. Every time you ask a sales team to adopt a new motion, you are asking them to abandon a familiar, safe, and quota-protecting habit. These habits are the biological defense mechanisms of a

Mark Bussell
Jul 173 min read


Maximizing Success: The Critical Importance of Revenue Enablement
I see Revenue Enablement as a strategy and a journey of transformation that breathes life into every square inch of an organization. It's...
mark30453
Jul 9, 20242 min read


Can you be, THE BEST Version of yourself?
I have this canvas, behind my desk that you can see if I am on a ZOOM with you from my home office. I was never really a KOBE BRYANT...

Mark Bussell
Mar 20, 20214 min read


The Morning Routine. Vote for yourself.
"A daily ritual is a way of saying, I'm voting for myself. I'm taking care of myself." -Mariel Hemmingway The morning routine has been a ho

Mark Bussell
Feb 22, 20217 min read


POP Machine Experience?
here have been times where the pop machine has been very convenient. But I am not sure I have ever had what I would call a wonderful

Mark Bussell
Dec 22, 20203 min read


Authentic gratitude and optimism
We all lead busy lives, and sometimes I feel like we rarely sit down to take stock and think calmly about what is happening around us. It...

Mark Bussell
Nov 28, 20202 min read


The first steps are often the most difficult
To sit, think, reflect and then humbly share some random thoughts and ideas seems easy.

Mark Bussell
Nov 23, 20201 min read
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